OUTDOOR ENGINEERING
Complete Website Redesign and Development for a Global Outdoor Engineering Company
We completely redesigned and revamped the Outdoor Engineers website, taking the project from initial wireframes and high-fidelity Figma prototypes through to a fully implemented WordPress website. The new experience presents their engineering expertise, services, global projects, and industry insights through a modern and structured digital experience.
Development Highlights
- Complete website redesign: Reimagined the existing digital experience with a modern, professional interface tailored to Outdoor Engineers’ global engineering and consulting positioning.
- Wireframing & design prototyping: Developed the complete website structure through wireframes, high-fidelity Figma designs, and interactive design prototypes before development.
- Complex WordPress implementation: Translated the complete design system into WordPress while maintaining the intended layouts, visual hierarchy, and responsive behavior.
- Custom CSS & JavaScript: Extended the standard WordPress and Elementor capabilities with custom CSS and JavaScript to achieve complex visual details, interactions, animations, and layouts.
- Dynamic content structure: Implemented structured sections for services, projects, company information, team members, and industry insights, allowing the website to support a large amount of content.
- Lead generation forms: Implemented several types of forms and enquiry touchpoints throughout the website to encourage potential clients to initiate conversations and provide relevant project information.
- Conversion-focused experience: Strategically placed CTAs such as “Talk to Our Team” and enquiry sections throughout key pages to create clearer paths toward customer engagement.
- Responsive & polished implementation: Optimized the complete website across desktop, tablet, and mobile while maintaining consistency with the approved Figma design and delivering a refined, professional user experience.